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Our Story

W ADVISORY
isn’t your usual
accounting firm.

We are a highly customizable practice to suit every one of our client’s differing needs and wants. We step outside of the typical transactional method of bookkeeping, accounting, and finance and deliver a more holistic approach to servicing our clients.

We’ve got the energy and culture of a tech startup and an unrelenting passion for smart accounting. We provide smart solutions tailored to your needs to propel your business forward. Smart people, smart technology, and smart advice. That’s what you can expect when you partner with us.

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With W Advisory, businesses can work with accounting experts who are tech savvy and driven by a deep desire to help our customers succeed. With plans and packages that can scale as a business grow, W Advisory offers simple, stress-free accounting like you’ve never seen before.

All of our bookkeepers are actually experienced accountants with all work reviewed by fully qualified CAs. With their books maintained by real accountants all our customers end up getting an extraordinary service at an awesome cost.

Collaborative Accounting

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Are you having a hard time battling with your bookkeeper? Is your accountant charging you a fortune? Messy books and invoices everywhere?

W Advisory was created to bring new life to an old industry. We’d like to change the mindset of a small business to get them to focus on their core business and to help them grow – and we do that by providing efficient systems and quality assistance with a certainty on price.

We provide a full range of services from basic bookkeeping services, complete payroll services, BAS lodgment services, replacing and supporting internal accounts departments, and all the way to complete accounting and taxation compliance services.

We pride ourselves on being able to help our clients at a fixed price that won’t break the bank.

Why Choose Us

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20+ Years of Proven Expertise

Our team brings decades of high-level tax accounting experience — providing advice that’s strategic, practical, and results-driven.

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Whole-of-Business Financial Solutions

We support business owners and professionals with holistic strategies that consider personal, business, and generational wealth outcomes.

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Five Offices, One Unified Team

With five locations across NSW, our clients receive personalised service with the strength of a centralised, expert-driven group.

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Tax Structuring That Works

Our specialised, compliant tax strategies are designed to legally minimise tax, reduce risk, and drive financial optimisation.

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We Fix What Others Get Wrong

Many clients come to us after receiving cheap but poor advice. We don’t just fix the issues — we future-proof your financial structures.

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Highly Responsive, No-Nonsense Service

Clients appreciate our time efficiency, responsiveness, and straightforward advice — no jargon, no delays, just expert answers that save time and money.

Trusted by Professionals, Startups, and National Brands Since 2005

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We will help business owners and
professionals overcome the burden of
poor tax advice, and inefficient structures

by delivering tailored strategies
that are compliant, minimise tax
and are structured to create
generational wealth.

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